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Blog Post 1.                                                                                                    October 13, 2017

 

SO, YOU WANT TO START A BUSINESS?

 

Great.  Great.  Fucking great.  That is the best thing I hear people say to me.  It is also the scariest.  See, I am not scared that the person telling me that they want to start a business will fail, I’m scared that they aren’t mentally and emotionally prepared to go through what the stress and bad times will bring.  There is a lot that goes into it, more than anything else you have ever done.

 

I am not making this blog post to sit there and scare you out of starting a business, I am making it to really explain to you the truth about what it takes. 

 

Now, I started Blakout five years ago, grown three other successful businesses, managed and creative directed music artists, put together a national 30 show tour and managed a tour for a few well-known music artists, and managed to gain and lose 100 pounds.  In that time, I have traveled the world, made friends, lost friends, and built relationships with some of today’s most well-known people.  My life looks like it is the most fun thing in the world from the outside, but the outside is the only thing most people don’t see.  I bought my dream car, a Mercedes e63 AMG, and someone I know told me I was lucky.  It bothered me, it bothered me a lot.  It bothered me enough for me to write this blog post about what it took for me to get to the point in business to be “lucky” enough to purchase my dream car.  Instead of talking about what I did and gone through, which I don’t want to do, I want to highlight ten points that I find the hardest obstacles you will face when you enter into the world of entrepreneurship. 

 

Below, I am going to list ten things that are going to either be obstacles, commitments, and sacrifices.

 

  1. Be ready to lose money when you need it the most. Sure, you can be one of those freak businesses that start off extremely strong and profitable off the bat, but eventually, that will die down and you will hit a road block.  In the beginning, expect to spend may more than you intended too and expect there to be issues along the way to need financial addressing.
  2. Expect to lose friends, be laughed at, ridiculed, and looked down upon. Expect people to shit all over you.  Expect the people you expected to support you to not support you.  Be prepared for your day to day to change a lot with the people you deal with and how you deal with them.
  3. Like to sleep? Learn not too. You will spend every minute of the day committed to your plans.  Unfortunately there are only so many hours in a day.  When you are done with work, you will need to work more.  When that work is done, you will realize that you need to go learn now.  Once everything is done, you will lay in bed at night asking yourself a million questions and plan for the next day.
  4. Weekends start to become weekdays. Summers start to become winters, and bars will become places you stop going too.  If you are going to start a business and grow a business, be ready to commit for the lifestyle change of the party life.  Sure, we go out every now and then and go fucking crazy, but it isn’t anywhere near as common as it was.  Success becomes everything.
  5. A time will come when you realize you need to change the five people you are around the most. It isn’t personal, it is business and you will have a hard time separating the two, and so will they.  That is, unless your friends motivate you, work with you, and try to help build you up.  You are the average of the five people you spend the most time with and speak to the most, make sure that you are around the most bad-ass focused people you can find.
  6. Every now and then, something will happen that you will feel like it is a failure.  Can you deal with having your whole life on the line and one decision can make it or break it?  Learn that failure is never failure, it is growth. 
  7. Enjoy being lonely? I’m sure you do, everyone does, once in a while. Enjoy spending night after night alone focusing on your goal while the people you know and love are enjoying themselves partying, traveling, and loving life?  You enjoy looking at all of your friends posting pictures of them at the bar, at a beach, partying at a house? Be ready for it, or don’t even get involved in business.
  8. You ready to make plans and goals that are unrealistic and people will laugh at? Shit, it happens to everyone.  You start chasing these goals to prove those people wrong, but you get lost in it.  You don’t plan properly, you don’t work as efficient as you should, and you begin to miss your targets.  Keep your goals to yourself, it is better that way.
  9. Enjoy being pissed off and still having to smile at the person who pissed you off? Ready to be annoyed with clients and have terrible customers at times and still manage to deal with them the right way, with class?  You will encounter many problems with people you are doing business with, never act in the moment.  Hold your pride and handle things like a successful entrepreneur would.
  10. This is the most important obstacle you will have to overcome. You are going to have an identity crisis at some point and time.  You will forget who you are and will realize you have become your business.  It happens overtime and you will never notice it until it is too late and you are trying to figure yourself out.  For me, it has happened a few times.  I always manage to walk my way out of that situation.  Make sure you put away a little extra time for yourself to do something you truly enjoy.  For me, that is 0-60 and the gym.

 

I hope that my advice is able to help you.  If you have any questions, feel free to hit me up at Gabe@Blakoutclothing.com or shoot me a DM on social media, I try my best to get back to everybody quickly.

 

Blakout the Negatives

Gabe